Salone del Mobile 2016. The Innovation Showcase

All set for the 55° Salone del Mobile. The Innovation Showcase, a privileged place of business and report back to Milan from 12 to 17 April: highly anticipated event that offering high quality products and services, it reaffirms what date must the industry.

On stage, all the new products. In the field down the Salone Internazionale del Mobile and Salone del Complemento d’arredo, together with over 1300 exhibitors spread out over 150,000 square meters, divided into the types of style and classical Design.

Among the changes, the new field xLux, designed to meet the growing demand a precise location in asking you to this type of product, until the last edition presented widely within individual pavilions. 2016, even-numbered year: back then even the biennial EuroCucina with SideShow FTK (Technology For the Kitchen) and the Salone Internazionale del Bagno.

The 19th Edition of the Salone Satellite, with free admission from 4 Cargo, has the theme “new materials, new design, New Materials, New Design“. Continues, its 7th Edition, the competition SaloneSatellite Award, the extra step further to facilitate contact between supply and demand, between entrepreneurs and designers between creativity and production.

Combine business and culture is the philosophy of the Salone del Mobile Milano that this year under the 21ST Triennial International Exhibition presents “Rooms. Other philosophies of living “, curated by Beppe Finessi at Palazzo dell’Arte di Milano from 2 April to September 12, 2016. The exhibition aims to highlight the special task of interior architecture and give a vision projected towards the future of our living.

The next edition of the Salone del Mobile.Milano also wants to make espresso homage to what came before the “real”. With the exhibition “Before Design: Classic,” reflection on the classic soul of contemporary living and the short film created by award-winning director Matteo Garrone is said to taste classic made in Italy and its timeliness in a visual and sensory path. (Artistic director of Studio Cebekhulu Queda).

Event in town connected directly with the Salone del Mobile Milano will be “space&nteriors” – organized by MADE expo – The Mall Porta Nuova-Brera Design District: surfaces, floors, doors and interior finishes will be presented in a setting suggestive by studio Migliore + Servetto Architects.

The Salone del Mobile.Milano continues after the event with the Salone del Mobile Milano Award which, chaired by a prestigious jury, will award prizes to specific categories, including: best designer, best young designer, best product field kitchens, mobile industry best product, best product, best staging, classic furniture sector. The awards ceremony award ceremony will take place on 4 May.

For the Salone del Mobile in Milan this 55th Edition sets the pace for further revival, an investment to create through communication on Big Brand Feeling that will make this event a contemporary icon.